Privacy Policy

Welcome to SlotsKings.com (the “Site,” “we,” “us,” or “our”). We are an independent iGaming information portal that publishes casino and slot reviews, analytical reports, statistical data, and educational content about the online gambling industry. We do not operate a casino, accept wagers, or process financial transactions on behalf of players.

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit slotskings.com. It applies to all visitors regardless of their country of residence. By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy.

This document complies with applicable data protection frameworks, including the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act / CPRA (CCPA), and other applicable international privacy laws.

1. Data Controller / Contact Information

SlotsKings.com is the data controller responsible for personal data collected through this Site. For any privacy-related inquiries, please contact us:

• Website: https://slotskings.com
• Email: [email protected] 
• Contact Form: https://slotskings.com/contact/

We aim to respond to all privacy inquiries within 30 days of receipt.

2. Information We Collect

We collect two categories of information: data you provide directly, and data collected automatically.

2.1 Information You Provide Voluntarily

• Contact form submissions (name, email address, message content)
• Forum posts, comments, or user-generated content if applicable
• Newsletter or email subscription details
• Any information submitted when reporting issues with casino brands

2.2 Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain technical and usage data:

• IP address (anonymised where required by law)
• Browser type and version, operating system, device type
• Pages visited, time spent on pages, clickstream data
• Referring URL and exit pages
• Cookie identifiers and similar tracking technologies (see Section 5)
• Approximate geographic location (country / region level, not precise location)

2.3 Affiliate Link Tracking Data

Our Site contains affiliate links to third-party casino operators. When you click an affiliate link, the destination casino may set its own cookies and collect data in accordance with its own privacy policy. We may receive aggregated or anonymised conversion data from affiliate networks to measure the effectiveness of our content. We do not receive your personal gambling account details, payment information, or individual transaction history from affiliate partners.

2.4 Data We Do Not Collect

We do not knowingly collect:

• Financial or payment card information
• Social security numbers or government ID numbers
• Precise real-time geolocation data
• Sensitive personal data (health, biometric, religious, political data) as defined under GDPR

3. Legal Basis for Processing (GDPR / UK GDPR)

For visitors in the European Economic Area (EEA), the United Kingdom, and other jurisdictions that require a lawful basis for processing personal data, we process personal data under the following bases:

• Legitimate Interests (Art. 6(1)(f) GDPR): To operate, improve, and secure the Site; to analyse traffic and user behaviour; to detect and prevent fraud or misuse.
• Consent (Art. 6(1)(a) GDPR): For non-essential cookies and similar technologies; for direct marketing communications. You may withdraw consent at any time.
• Contract (Art. 6(1)(b) GDPR): To respond to your enquiries or fulfil any service you request from us.
• Legal Obligation (Art. 6(1)(c) GDPR): Where we are required to retain or disclose data by applicable law.

4. How We Use Your Information

We use the personal data we collect for the following purposes:

• To provide, operate, and maintain the Site and its content
• To respond to your enquiries, comments, and support requests
• To send newsletters or content updates (only with your explicit consent)
• To analyse website traffic and user behaviour through analytics tools
• To measure the performance of affiliate partnerships (aggregated data only)
• To detect, investigate, and prevent fraudulent, harmful, or illegal activity
• To comply with legal and regulatory obligations
• To improve the accuracy and quality of our casino and slot reviews
• To personalise your experience where you have consented to cookies

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, measure traffic, and serve relevant content.

5.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the Site to function. No consent required.
• Analytics Cookies: We use Google Analytics 4 (and similar tools) to understand how visitors interact with the Site. IP anonymisation is enabled where required by law.
• Functional Cookies: Remember your preferences (e.g., language settings).
• Marketing / Affiliate Cookies: Third-party affiliate networks may set cookies to track referrals. You can opt out via your browser settings or our Cookie Consent tool.

5.3 Your Cookie Choices

Upon your first visit, you will be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or manage your preferences at any time through the cookie settings link in our Site footer. You can also control cookies through your browser settings; however, disabling all cookies may affect Site functionality.

5.4 Do Not Track

Our Site currently does not respond to browser-level "Do Not Track" signals. We rely on our cookie consent tool to honour your tracking preferences.

6. Third-Party Service Providers

We share data with a limited set of trusted third parties only to the extent necessary to operate the Site:

• Google LLC (Analytics, reCAPTCHA, Ads): Data may be transferred to the US under Standard Contractual Clauses (SCCs).
• Affiliate Networks (e.g., AffiliatesOnline, Income Access, and similar): Receive click IDs and referral data for commission tracking.
• Hosting / CDN Providers: Cloudflare, Vercel, or similar infrastructure providers that process traffic and cached content on our behalf.
• Email Service Providers: Used to send newsletters; data is processed under data processing agreements.

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes. All third-party processors are bound by contractual data protection obligations consistent with applicable law.

7. International Data Transfers

Our Site is operated from servers that may be located outside your country of residence. If you are in the EEA or UK, your personal data may be transferred to third countries (e.g., the United States). When we transfer personal data internationally, we rely on appropriate safeguards such as:

• EU Standard Contractual Clauses (SCCs) approved by the European Commission
• UK International Data Transfer Agreements (IDTAs) for transfers from the UK
• Adequacy decisions where applicable

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Contact form / enquiry data: Up to 2 years after the last interaction
• Analytics data: 14 months (Google Analytics default retention), then aggregated
• Cookie consent records: 3 years (for compliance audit purposes)
• Newsletter subscriber data: Until you unsubscribe, plus 90 days for suppression list purposes
• Legal / compliance records: As required by applicable law (typically 5–7 years)

9. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• HTTPS / TLS encryption for all data in transit
• Access controls and authentication for our internal systems
• Regular security reviews and vulnerability assessments
• Data minimisation – we only collect data that is necessary

No transmission over the internet is completely secure. While we take all reasonable precautions, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at [email protected].

10. Your Privacy Rights

10.1 Rights Under GDPR / UK GDPR (EEA & UK Residents)

If you are located in the European Economic Area or the United Kingdom, you have the following rights:

• Right of Access – request a copy of the personal data we hold about you
• Right to Rectification – request correction of inaccurate or incomplete data
• Right to Erasure (“Right to be Forgotten”) – request deletion of your personal data under certain conditions
• Right to Restriction – request that we limit how we process your data
• Right to Data Portability – receive your data in a structured, machine-readable format
• Right to Object – object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent – withdraw consent at any time where processing is consent-based
• Right to Lodge a Complaint – you may file a complaint with your local data protection authority (e.g., the ICO in the UK, or your national DPA in the EU)

10.2 Rights Under CCPA / CPRA (California Residents)

If you are a California resident, you have the following rights under the CCPA / CPRA:

• Right to Know – request disclosure of the categories and specific pieces of personal information collected about you
• Right to Delete – request deletion of your personal information, subject to certain exceptions
• Right to Correct – request correction of inaccurate personal information
• Right to Opt-Out of Sale / Sharing – we do not sell or share personal information for cross-context behavioural advertising as defined by the CPRA
• Right to Non-Discrimination – we will not discriminate against you for exercising your privacy rights

To submit a California privacy request, contact us at [email protected] with the subject line “CCPA Privacy Request”.

10.3 How to Exercise Your Rights

To exercise any of your rights, please contact us using the details in Section 1. We will respond within the timeframe required by applicable law (generally 30 days, with a possible 60-day extension for complex requests). We may need to verify your identity before processing your request.

11. Children's Privacy

Our Site is intended for adults aged 18 years and older. We do not knowingly collect personal data from individuals under the age of 18. The iGaming content on our Site is presented for informational purposes; we encourage responsible gambling and age verification. If we become aware that we have inadvertently collected personal data from a minor, we will delete it promptly. If you believe a minor has provided us with personal data, please contact us immediately.

12. Responsible Gambling Notice

SlotsKings.com is an information and review site. We do not facilitate real-money gambling directly. However, we recognise our responsibility as a publisher in the iGaming space. We include responsible gambling information throughout our content and recommend the following resources for those who need support:

• GamCare (UK): www.gamcare.org.uk | Helpline: 0808 8020 133
• Gamblers Anonymous: www.gamblersanonymous.org
• National Problem Gambling Helpline (US): 1-800-522-4700
• BeGambleAware: www.begambleaware.org

13. Affiliate Disclosure

SlotsKings.com participates in affiliate marketing programs. This means we may earn commissions when you click on links to third-party casino brands and take qualifying actions (such as registering an account). This affiliate relationship does not affect the integrity of our reviews; our editorial team maintains independence from commercial relationships.

14. Links to Third-Party Websites

Our Site contains links to third-party casino operators, software providers, and other external websites. These third-party sites have their own privacy policies, for which we accept no responsibility. We encourage you to read the privacy policy of every website you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the “Last Updated” date at the top of this page
• Display a prominent notice on the Site homepage for a reasonable period
• Where feasible and required by law, notify registered users or newsletter subscribers by email

Your continued use of the Site after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.